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Previous Issues
- MBD126: What Is a Visual Value Proposition (And Why Most Brands Don't Have One)
26 May 2026 | Issue #126 In this issue: What Is a Visual Value Proposition (And Why Most Brands Don't Have One) Aeto: project management and timers for freelancers Recent Podcast Appearance Design Quote of the Week What Is a Visual Value Proposition (And Why Most Brands Don't Have One) Most marketers can write a value proposition. You fill in the blanks: we help [audience] achieve [outcome] by [method]. That part is well-trodden territory. The harder question is whether you can show it. A...Read more - MBD125: The Rise of [job]+
Expanding skills beyond your job description gives you options.Read more
- MBD124: The Marketing Engineer
Marketing Engineers know the full range of marketing skills, and have the taste and AI capabilities to be successful.Read more
- MBD123: You're compromising with AI. You just don't know it.
16 March 2025 | Issue #123 In this issue: You Accept From AI What You'd Never Accept From a Person Google Can Recreate Your Landing Pages and Bypass Your Site Three Types of Designers Your Team Needs Marketing Jobs Most at Risk Design Quote of the Week You're Compromising With AI. You Just Don't Know It. Most people push harder on the humans they work with than on the AI they use every day. Think about that for a second. You'll send a design back three times. You'll redline a document,...Read more
- MBD122: Homepage Carousels Are a Leadership Problem
23 February 2025 | Issue #122 In this issue: Why I Hate Carousels The Value of Buying Books Top AI Image Generators for 2026 What Colors Mean Around the World Design Quote of the Week When was the last time you went to a website and waited to see what scrolled across the screen? We all just go to a website, take our hand off the mouse, and wait to see what happens next. Right? Totally normal behavior to sit back and just watch a website. No? You don't do this? That's because nobody does this....Read more
- MBD121: 10 Colors That Mean Different Things Around the World
2 February 2025 | Issue #121 In this issue: Color Meanings from Around the World Top AI Image Generators for 2026 Design Quote of the Week "Blue is the color of trust." "Green is used when you want to look natural." "Red is an aggressive color." At some point, we were taught the meanings behind colors. But what if I told you those meanings aren't universal? Color is never just color. What appears as a simple wavelength of light carries centuries of meaning, shaped by religion, history, and...Read more