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Previous Issues
- MBD101: Acquisition Rebranding 101
21 July 2025 | Issue #101 In this issue: What Happens When Your Company Gets Acquired (And You’re in Charge of the Brand) The Website Is No Longer the Hub OpenAI Launches ChatGPT Agent: An AI Assistant That Actually Acts Polaroid Debuts a Powerful Anti-AI Analog Campaign What Do Colors Mean in Different Cultures? I'll be on the Business of Marketing podcast on 22 July Design Quote of the Week Midjourney prompt: a group of marketers who are working on a rebranding. The style is illustrated...Read more - MBD100: Only 8% of People Willing to Pay More for AI
13 July 2025 | Issue #100 (!) In this issue: Issue #100! Only 8% of People Willing to Pay More for AI The Creepy New World of AI Clones 2025 Logo Trend Report Sketched Out: An Illustrator Confronts His Fears About A.I. Art Denmark to Tackle Deepfakes by Giving People Copyright to Their Own Features Marketing Design: The Difference Between Moving People and Impressing Them I was a guest on Vativ's recent product launch roundtable Design Quote of the Week photo by eberhard grossgasteiger Issue...Read more
- MBD99: Cloudflare vs. AI (with new stats)
06 July 2025 | Issue #99 In this issue: Cloudflare Takes on AI New Data on AI's Impact on Search What You Should do About It Why Iconic Brands Still Cling to Color Consistency Intel Will Outsource Its Marketing to Accenture New Research on the Value of Using Visual Tools Design Quote of the Week ChatGPT prompt: a super hero holding back an army of robots. The primary color should be orange and yellow - And then I quickly Photoshopped the Cloudflare logo onto the hero Cloudflare Takes on AI...Read more
- MBD98: Cutting Costs or Increasing Productivity
29 June 2025 | Issue #98 In this issue: Cutting Costs or Increasing Productivity LinkedIn Personal Branding Statistics: New Data AI Use at Work Has Nearly Doubled in Two Years Embracing Anti‑Design: How to Do It Well Anthropic Launches Program to Track AI’s Economic Fallout Design Quote of the Week ChatGPT prompt: Create an image based on this article Cutting Costs or Increasing Productivity Recently, I had a conversation with a couple of people who had radically different views on how to use...Read more
- MBD97: What Content Each AI Platform Prefers to Consume
22 June 2025 | Issue #97 In this issue: Reporting AI-Induced Job Loss Disney & Universal Sue Midjourney Midjourney Introduces Video What Content Each AI Platform Prefers to Consume Design Quote of the Week ChatGPT prompt: create an illustration of a giant robot eating content --ar 16:9 Reporting AI-Induced Job Loss AI-induced job loss is all over the headlines. From Amazon to Morgan Stanley, to the WEF projections to the Godfather of AI predicting AI will "replace everybody", we're constantly...Read more
- AD96: Marketing by Design
8 June 2025 | Issue #96 In this issue: Time to Update the Brand How to Turn Images into Videos With AI The Hottest New Vibe Coding Startup, Lovable, Is a Sitting Duck for Hackers Design Quote of the Week – One of my all-time favorite design quotes! New Brand: Marketing by Design Wait a second, there's a new logo at the top. What happened to After Design? What is Marketing by Design? Yes, this newsletter now has a new name. Why? This is a concept that I've been playing around with since the...Read more