The Business Case for Graphic Design: Unveiling the Statistics Behind Success

As more scrutiny is applied to graphic design, here are some stats that execs might understand to see the value you provide.
Graphic design statistics

In an era where artificial intelligence (AI) is making its presence felt across various industries, it’s natural to feel a bit apprehensive about the future of your career as a graphic designer. With AI tools increasingly capable of performing design tasks, you might be wondering, “Will graphic designers become obsolete?”

While AI can certainly automate certain aspects of design, it cannot replace the human creativity, intuition, and understanding of cultural nuances that you, as a graphic designer, bring to the table. However, in these changing times, it’s more important than ever to articulate the value of your work and justify your role in a language that executives understand.

Believe it or not, there are concrete statistics that can help you do just that. These numbers not only highlight the importance of graphic design in any business but also underscore the unique value that you, as a human designer, add to the process. Let’s dive in!

1. First Impressions Matter

According to a study by the Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form a first impression of your brand. This first impression is largely influenced by the visual elements they encounter, such as your logo, website design, and other graphics. As a graphic designer, you’re the one who crafts these crucial elements.

2. Visuals Boost Engagement

Did you know that content with relevant images gets 94% more views than content without relevant images? This statistic from MDG Advertising underscores the importance of graphic design in capturing attention and driving engagement. 

On average, people only remember 10% of information three days after hearing it. Butt when an image is added, recall can improve to 65%!

3. Brand Consistency Leads to Recognition

A study by Lucidpress found that consistent brand presentation across all platforms can increase revenue by up to 23%. Graphic designers play a key role in maintaining brand consistency, from color schemes to typography, ensuring that the brand is instantly recognizable to consumers.

4. Good Design Equals Credibility

According to a Stanford study, 75% of users make judgments about a company’s credibility based on their website’s design. A well-designed website can significantly boost a company’s credibility, making the role of a graphic designer critical in building trust with consumers.

5. Design Influences Purchasing Decisions

A survey by Adobe revealed that 38% of people will stop engaging with a website if the content/layout is unattractive. This statistic highlights how graphic design and user interface design directly impacts a company’s bottom line by influencing customer purchasing decisions.

6. Infographics Increase Traffic

According to Unbounce, infographics can increase web traffic by up to 12%. As a graphic designer, your skills in creating compelling infographics can significantly boost a company’s online visibility.

7. Social Media Success Depends on Visual Content

A report by Social Media Examiner found that 32% of marketers believe visual images are the most important form of content for their business. This statistic emphasizes the role of graphic designers in creating engaging social media content.


These statistics clearly demonstrate the value of graphic design in business. As a graphic designer, your work significantly influences first impressions, engagement, brand consistency, credibility, purchasing decisions, web traffic, and social media success.

So, the next time you find yourself needing to justify your role as a graphic designer, remember these statistics. Your work is not just about creating pretty pictures; it’s about driving tangible results and contributing to the success of the business.

Keep creating, keep designing, and keep making the world a more visually appealing place!

Jim MacLeod

Jim MacLeod

Jim MacLeod was a graphic designer for more than a decade before pivoting to adjacent areas of focus such as marketing, digital experience, and branding. Knowing that AI is going to displace many graphic designers, Jim set up After Design to help designers prepare for this impending change. 

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